Chapel Memorial Care and Services (purely service only and distinct from total service) can have several variants. This should be the case, not bundled variants because:
1. The customer may have pre existing Life plans
2. The other funeral homes may not have superior chapel facilties
3. At the premier chapel we are benchmarking, the variants, value adding is in the chapel portion.
The IS, FS are price fixed services and much variation cant be had:
4. We can partner with flower shops and/or have staff take care of this, and have healthy
mark ups for value adding
The aspects that can have variants are: (vs Funeral Service and Cremation Service)
1. Chapel Rooms
2. Food options
3. Flower options
Chapel
AC Pax Total Area Family Room Price/Day 3N4D
1. Basic Room xx 20 40 10 P2,500 7,500
2. Premier 2 40 60 15 5,000 15,000
